According to recent reports, famed motorcycle brand Harley Davidson appeared to take a significant hit from bike enthusiasts at the Sturgis festival.  Conservative activist Robby Starbuck recently exposed the company, calling out the CEO and his woke initiatives, which seem disconnected from Harley Davidson’s consumer base.

A user recently uploaded a couple of photos from Sturgis. One photo shows the Harley Davidson section of the event, which is nearly vacant with nobody around. Another image from the same day shows bikers lined up elsewhere, indicating complete disinterest in the brand. “This is early afternoon Friday Aug 9th in Sturgis. Streets are loaded & one would think the Harley Davidson was evacuated for something,” Jimmy Gable wrote on X.

 

“One user Very good and well deserved,” one person said in the comments section.  Another person seemingly congratulated Robby Starbuck for his work to expose Harley Davidson.  “Great work by Robby! What a force!” they wrote.  Others pointed out that the company could be the latest example of “go woke, go broke.”

One user wrote, “Yet another example of a company that doesn’t know who their customers are. HOGs went “corporate” years ago and killed the one thing I loved most about HD, the mom and pop dealerships. I’ve been in the HD world for 30 years and from my experience, the vast majority of them are patriotic Americans with more or less traditional values. HD C suite is very out of touch. You used to walk into a HD deal and almost everything with HD on it was made in USA. Now it’s mostly plastic trinkets from China. Wake up HD, save your company.”

The American Tribune recently reported on Starbuck exposing Harley Davidson.  “It’s time to expose Harley Davidson,” the activist said on X, noting that it was time to set his sights on the company.  The political commentator addressed various leftist initiatives led by the CEO of Harley Davidson, such as critical race theory; diversity, equity, and inclusion (DEI); and the provision of transgender surgeries for children.

“Jochen Zeitz is an unusual choice to lead Harley-Davidson. He’s German, he’s an outspoken climate activist,” Starbuck added, calling out the CEO.  “In Harley’s so-called sustainability report, they also say that their 1800 global employees completed a virtual training to learn what an ally is to the LGBTQ+ community, and that employees also participated in an engaging and interactive learning session that allowed them to explore social identities, both seen and unseen.”

Furthermore, UFC champion Sean Strickland recently took to social media where he shared a video expressing his disdain for the company which has gone woke.  Strickland illustrated that he would be getting rid of his Harley Davidson to never own one again.  Moreover, the fighter implored his fellow Americans that if the love the U.S., they won’t drive a Harley.

“You guys, I don’t want to make this video. I love Harvey. I’ve owned Harley’s most my life, but I would never own a Harley again. If you love America, you won’t own a Harley. And let me explain to you guys why I’m so upset and why you should be upset,” the fighter said.

“The CEO of Harley is a woke zealot. This man wrote the book on wokeism. He wants to fundamentally change who you are, how you live and how you think and how you raise your family. This man started a organization called the B team, and his sole purpose is to fundamentally change how you think, and now you have to ask yourself,” Strickland added.

Watch Strickland below: