In shops around the world, something curious began to appear on milk cartons. But not just any cartons. These were special. Each one featured a “missing” portrait of none other than Slim Shady himself, in a style identical to the design used in the “The Death Of Slim Shady” Expanded Mourner’s Edition promo video.

People couldn’t believe their eyes. Shady’s face, staring right at them from the dairy aisle. Some of the cartons were signed.

No one knows how or why these cartons showed up, but they’re definitely a collector’s item now. For now, we have photographic evidence of the phenomenon from the UK, France, and the US. Were you one of the lucky ones to snag one at your local market? Keep an eye out — Shady may be closer than you think, literally in your corner shop.