When it comes to saluting her main squeeze with her style choices, Taylor Swift’s a mastermind.It’s a love story, and Taylor Swift is dressing the part.
Since linking up with Travis Kelce in the summer of 2023, the Grammy winner’s used her game-day wardrobe to wink at her relationship with the Kansas City Chiefs tight end.
Considering Swift’s famous for dropping clues with her fashion choices, it’s no surprise she’d keep the game going as her bond with her boyfriend continues to blossom.
“Easter eggs can be left on clothing or jewelry,” the songstress told Entertainment Weekly in 2019.
“This is one of my favorite ways to do this, because you wear something that foreshadows something else, and people don’t really usually find out this one immediately. But they know you’re probably sending a message — they’ll figure it out in time.”
Below, see the many ways in which Swift’s nodded to her “guy on the Chiefs” via her sideline style.
Getty Images; New Balance
Swift attended her first game at Arrowhead Stadium in a New Era team windbreaker and New Balance sneakers in Chiefs colors.
While her jacket’s sadly now sold out, you can still snag her sneakers.
Oct. 12, 2023
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She returned to Arrowhead for another of Kelce’s games in a second Chiefs windbreaker — this time, a style from sports reporter Erin Andrews’ Wear by Erin Andrews line.
Incidentally, Andrews played a prominent role in setting Kelce up with Swift, and she told Variety she’d sent the star a care package of Chiefs gear when they first got together.
“Her fans, they’re so powerful. They just want to get close to whatever she’s associated with. I find it fascinating,” Andrews told the outlet. “She put a spotlight on the sport. Let’s embrace it.”
Oct. 22, 2023
Getty Images; Erimish; Nike
For her next cameo at a Chiefs game, Swift teamed a vintage Kansas City sweatshirt from Ellie Mae Vintage with a beaded Erimish friendship bracelet featuring Kelce’s jersey number, 87.
She finished off her game-day look with custom red-and-white Nike Air Force 1s — possibly a gift from her boyfriend.
Dec. 3, 2023
USA TODAY Sports via Reuters Con
For an early-December Chiefs game in Green Bay, Swift repped the team’s colors in a crimson Stella McCartney teddy coat layered over all-black separates, including a semi-sheer turtleneck and Louis Vuitton miniskirt.
Thigh-high Stuart Weitzman boots completed the ensemble.
Dec. 10, 2023
Jon Robichaud/UPI/Shutterstock
While supporting Kelce several days later, the “Is It Over Now?” hitmaker selected a ’90s-era Chiefs sweatshirt procured from Kansas City vintage story Westside Storey.
“It’s honestly so surreal to think what was once in our closet a month ago is now on the world’s biggest pop star,” shop owner Chris Harrington told Page Six Style, adding, “We’re all pretty big Swifties over here as well as Chiefs fans, so it’s amazing to see our two worlds collide.”
As he revealed on TikTok, Harrington even included a “lil something extra” in Swift’s order: a “22”-inspired T-shirt printed with the phrase, “Who’s Travis Kelce anyway? Ew.”
Dec. 17, 2023
CJ GUNTHER/EPA-EFE/Shutterstock
At a Chiefs. vs. Patriots game, Swift rooted for Kelce wearing a custom red-and-white beanie from Kut the Knit stitched with his jersey number, along with a plaid skirt from Rails featuring the team’s colors.
The cute hat — knitted by Westside Storey’s social media manager, Kathryn Cacho — was included in Swift’s merch order, as the shop later revealed on Instagram.
Dec. 25, 2023
AP
Swift spent Christmas Day cheering on Kelce as the Chiefs faced off against the Las Vegas Raiders, and was festively dressed in her “87”-emblazoned Santa hat.
Dec. 31, 2023
AP; killatrav/Instagram
At the Chiefs’ New Year’s Eve 2024 game against the Bengals, the “Cornelia Street” singer sported a Jeff Hamilton Chiefs varsity jacket that was almost identical to the one Kelce wore to the team’s Christmas game the prior.
Also designed by Hamilton, the tight end’s topper featured a leather collar, hem and cuffs, while Swift’s had striped accents instead — along with custom “Tay-Tay” embroidery at the pocket.
Jan. 13, 2024
brittanylynne/Instagram
Swift braved the “dangerously cold” Kansas City temperatures to watch the Chiefs take on the Dolphins, bundling up in a custom Kelce jersey jacket made by Kristin Juszczyk — the wife of 49ers fullback Kyle Juszczyk.
Pal Brittany Mahomes was “twinning and winning” with Swift in a puffer of her own, which was fashioned from one of husband Patrick Mahomes’ jerseys.
“Everyone wants to represent their favorite player and on those cold games, you’re wearing a big jacket that’s covering your jersey,” Juszczyk told The Post of what inspired her to start making the sporty coats.
Jan. 28, 2024
While watching the Chiefs defeat the Ravens (and advance to the Super Bowl), Swift wore a bevy of baubles dedicated to her beau, including a Wove custom tennis friendship bracelet that spelled out “TNT” — for Travis and Taylor, of course.
She also sported an EB & Co. ring featuring a mini replica of Kelce’s jersey, a Mejuri ring set with a Chiefs-colored garnet and Wwake earrings suspended with Kelce’s birthstone, the opal.
Swift fittingly finished her look with a Wear by Erin Andrews x BaubleBar necklace engraved with the Chiefs logo.
Feb. 11, 2024
USA TODAY Sports via Reuters; Wear by Erin Andrews; Judith Leiber
Of course Swift saved her most eye-catching Chiefs-themed look for the last (and biggest) game of the season. She arrived at Las Vegas’ Allegiant Stadium for the 2024 Super Bowl wearing a Stephanie Gottlieb “87” necklace and a crystal-encrusted Judith Leiber football clutch adorned with the same symbolic digits.
In another show of support to the Chiefs, she topped off her otherwise-all-black ensemble with a red Wear by Erin Andrew jacket stamped with a “60” on the back — a nod to the team’s first year of play.
Sept. 5, 2024
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For her grand return to the Chiefs suite at the team’s first game of the 2024 NFL season (against the Baltimore Ravens), Swift opted for denim on denim, pairing a Versace corset with Grlfrnd jean shorts.
A boxy Louis Vuitton bag and Giuseppe Zanotti over-the-knee boots in the perfect shade of Chiefs red rounded out the look — as did a duo of ruby-and-diamond rings from Retrouvaí and Howl, diamond drop earrings from Susan Saffron and EF Collection and a vintage coin necklace from For Future Reference.
Most notably, the outing also marked the public return of Swift’s sparkling “TNT” tennis bracelet from Travis.
Sept. 15, 2024
At Kelce’s face-off against the Cincinnati Bengals, Swift styled an oversized vintage Chiefs T-shirt as a minidress.
The circa-1995 style, like several of the star’s other game-day looks, came from local shop Westside Storey — and Swift accessorized with thigh-high Giuseppe Zanotti boots, a Louis Vuitton bag and earrings, and two surprisingly affordable necklaces from Melinda Maria and Vitaly.
