The WNBA has made it clear: the ongoing rivalry between Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky will be a cornerstone of its strategy moving forward.
Following a historic 2024 season marked by record-breaking viewership and attendance, the league is leaning heavily into this narrative to build momentum for the upcoming year.
Caitlin Clark‘s rookie season brought unprecedented attention to the WNBA. Her games consistently shattered ratings records, with Fever broadcasts dominating viewership on platforms like ESPN, CBS, and NBA TV.
Sportsnaut reported that 16 of the league’s most-watched games featured Clark and the Fever. It’s no exaggeration to call her the new face of the WNBA.
Angel Reese, meanwhile, has also had a profound impact on the league’s rising popularity. The two stars’ matchups in 2024 were the highlight of the season, with their head-to-head battles driving unparalleled audience engagement.
Their June games against each other, drawing 2.3 million and 2.25 million viewers respectively, were the two most-watched games of the season.
Recognizing the power of this rivalry, the WNBA has scheduled the Fever and Sky to face off five times in the 2025 season, more than any other pairing in the league.
Their first meeting will take place in the season opener on May 17, with additional games set for June 7, July 26, August 9, and September 5.
High Stakes and Big Performances
The intense competition between Clark and Reese has already delivered some unforgettable moments. In the 2024 season series, Indiana won three out of four games against Chicago, with two matchups decided by a single point.
Both players put up impressive numbers during these games, with Clark averaging 20.5 points, 10 assists, and 6.5 rebounds, while Reese recorded 13.5 points and 13.3 rebounds per game.
These performances underscore why their rivalry is at the forefront of the WNBA’s marketing strategy. The league’s decision to schedule so many games between these two teams emphasizes its commitment to showcasing this compelling storyline.
Reese‘s quick sharing of the Sky’s 2025 schedule on Instagram highlights how even the players are leaning into the hype.
The Clark-Reese rivalry represents more than just competitive basketball-it symbolizes the WNBA’s meteoric rise in popularity.
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With five high-profile matchups scheduled in 2025, the league is banking on their battles to drive viewership, attendance, and engagement to new heights.
Whether it’s on the court or through social media, this rivalry is sure to captivate fans and keep women’s basketball in the spotlight.
Kansas City Chiefs President Forced To Address Rumors That Taylor Swift & Travis Kelce’s Relationship Is Just A “Marketing Strategy” For The Team
Taylor Swift and Travis Kelce (Photo by Timothy A. Clary/AFP via Getty Images)
There’s a conspiracy theory for just about everything, including bizarre ones relating to the highly publicized relationship between Grammy Award-winning singer Taylor Swift and Kansas City Chiefs tight end Travis Kelce.
The three-time Super Bowl champion has been in a relationship with Taylor Swift for over a year. Their rumored romance was confirmed when Swift attended the Chiefs’ Week 3, 2023 home game against the Chicago Bears at Arrowhead Stadium.
Kelce’s romance with Swfit has been a giant win for the Chiefs and the NFL, too. She has brought plenty more attention to the NFL and contributed to the Chiefs’ skyrocketing popularity worldwide.
Naturally, conspiracy theorists believe the Travis Kelce-Taylor Swift romance is simply a marketing ploy to help the Chiefs and the league. But Chiefs president Mark Donovan finally addressed the ridiculous rumor during an appearance on NBC’s “Squawk Box” program:
“I’d love to say that it was a marketing strategy, but it is an authentic relationship. And we’re happy to have it, and it’s been nothing but good for us.
I think the best thing I can say about the whole relationship and the impact it’s had on us is, Taylor Swift is an authentic member of the Kansas City Chiefs kingdom. She’s an authentic fan and that matters to our fans and our fan base and to matters to us and we try to respect that.”
