Caitlin Clark dominates WNBA card market with record-breaking $216k sales
The ROTY’s collectibles outsell Wilson and Ionescu, cementing her as the face of the league.
Indiana Fever guard Caitlin ClarkAP Photo
In just one season, Caitlin Clark has redefined what it means to be a rookie in the WNBA. While the MVP title went to A’ja Wilson, and the Finals victory to the New York Liberty, it’s Clark who continues to make headlines. This time, it’s not for her on-court heroics but for dominating the WNBA collectibles market, outselling stars like Wilson and Sabrina Ionescu by a wide margin.
During the Goldin December Elite auction, Clark’s trading cards shattered records, accounting for a jaw-dropping $216,672 of the $219,906 total in WNBA card sales. For comparison, Wilson’s top card sold for $915, and Ionescu’s fetched $2,319. The Fever guard’s performance left both competitors in the dust, highlighting her unmatched star power.
Caitlin Clark shines in first workout with new Indiana Fever head coach Stephanie White
The “Caitlin Clark effect”
Clark’s impact extends far beyond trading cards. Known for drawing massive crowds to arenas and boosting television viewership, the rookie phenom has also ignited a surge in WNBA merchandise sales. According to eBay, searches for “WNBA” items increased by 110% this season compared to 2023, with Clarkranking as one of the top five most searched athletes across all sports.
She’s not alone in driving interest in the league. LSU star Angel Reese, now with the Chicago Sky, joined Clark at the top of eBay’s most searched list, alongside notable names like Sabrina Ionescu, A’jaWilson, and Kelsey Plum. Each player brings unique achievements to the table, but none have captured the market quite like Clark.
Breaking barriers in women’s sports
Clark’s rookie year with the Indiana Fever has been a whirlwind, with accolades from TIME and the Associated Press further solidifying her status as a cultural icon. She’s not just winning games; she’s transforming how the WNBA is perceived and consumed.
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As women’s sports gain traction globally, Caitlin Clark stands at the forefront of this movement. Her ability to inspire fans, both young and old, has created a ripple effect, boosting interest in collectibles, merchandise, and the WNBA itself.
With her cards setting records and her influence growing, Clark isn’t just leading the league she’s reshaping it. How high can she go? Only time will tell, but one thing is certain: the “Caitlin Clark effect” is here to stay.
Caitlin Clark stirs the pot on TikTok live with bold comments about former teammates
The Fever star engaged in a lively exchange on TikTok
Caitlin ClarkLAPRESSE
Indiana Fever star Caitlin Clark sparked some fun conversation after a lively exchange during a TikTok Live session hosted by her former Iowa Hawkeye teammates, Gabbie Marshall and Jada Gyamfi. Clark’s candid comments ranged from playful critiques of Marshall’s headphones to sharing that she was playing Scrabble during the live stream.
These interactions highlight the friendly camaraderie between Clark and her former teammates, even after becoming a household name since moving to the WNBA. The Fever star maintains close ties with her Iowa friends, frequently participating in lighthearted social media exchanges that reflect their strong bonds.
Earlier this year, on the podcast “Talking Hawks with the VandeBergs,” Jada Gyamfi discussed her relationship with her Hawkeye seniors, emphasizing how she leaned on them for support. She noted that Clark’s humorous and friendly nature made it easy for them to connect.
“Caitlin was an easy one cause we could sit and laugh for hours. She’s really funny. I’m really funny and I knew her kind of coming into this,” she said back then.
As well as their interactions over social media, the former teammates continue to celebrate each other’s achievements. Iowa recently announced plans to retire Clark’s No. 22 jersey during a special ceremony at Carver-Hawkeye Arena on February 2. The announcement was met with widespread praise, including a cheeky comment from Gyamfi, who remarked: “She must’ve been really good!”
Clark’s NCAA career at Iowa was nothing short of historic as she went on to average 28.4 points and 8.2 assists per game over four years, and shooting 37.7% from beyond the arc. Her leadership propelled the Hawkeyes to three Big Ten championships and two NCAA title game appearances in 2023 and 2024.
“I’m forever proud to be a Hawkeye, and Iowa holds a special place in my heart that goes beyond basketball,” Clark said of her time at Iowa.
