No artist on British YouTube last was more popular than Eminem over the holiday week.

May be an image of 1 person and text that says 'BREAKING NEWS EMINEM ENDS 2023 AND STARTS 2024 AS MOST WATCHED ARTIST ON YOUTUBE IN UK'

 

Marshall has retained his No.1 position from a to previous weeks and stayed atop the chart throughout Christmas and New Year’s holidays. With 4.35 million views gained over the week in the country, he left behind Taylor Swift, Ed Sheeran, D-Block Europe, and Arijit Singh.

 

 

 

 

 

Admittedly, there is a split hair distance between him and Taylor. Yet still, a rap artist who started his career in the pre-streaming era and has not dropped a new album since 2020 took the spotlight from an international darling who presented 16 releases in 2023 only.