IT Ends With Us director and star Justin Baldoni noticeably hesitated before answering a simple question about co-star Blake Lively during a Today Show appearance on Thursday.

The suspicious pause comes as rumors mount that the actor is feuding with his co-stars because of his absence from much of the film’s promo materials.

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Justin Baldoni hesitated when asked about Blake Lively during an interview on Today on ThursdayCredit: NBC

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Justin Baldoni stars in and directs It Ends With Us With Blake Lively, which is based on the 2016 novel by Colleen HooverCredit: Getty
In the Today appearance, co-host Sheinelle Jones began by asking Justin, 40, how it felt to bring the movie to life, which quickly called a dream five years in the making.

But when Sheinelle asked him about Blake, 36, Justin seemed to hesitate.

Justin hesitated for a few seconds and looked away before he answered.

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The director swallowed and stumbled over his words before he answered.

“I don’t know if you know how smart and creative she actually is,” Justin said.

He went on to say that she is so much more than an actress and fashion icon and that she had a hand in the creative process.

Fans noticed the actors, including Blake Lively and Jenny Slate, unfollowed Justin on Instagram.

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He also hasn’t been in any press photos with the rest of the cast.

POOR JUSTIN!

Justin has been noticeably absent from press events and promo photos and videos.

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He not only starred in the film alongside Blake but also directed it.

Only Blake, Jenny Slate, author Colleen Hoover, Brandon Sklenar, and Isabela Ferrer, are seen in promo photos.

“Where’s Justin? Why Justin hasn’t been involved in the promotion of the movie (not as much as the others),” a fan wondered on Blake’s post, which did not feature Justin.

“Why Justin Baldoni is not in any of the promos they have been doing?? They don’t even follow on Instagram,” asked another.

IT ENDS WITH US CAST

It Ends With Us is a movie based on novel of the same name be Colleen Hoover and features a star-studded cast.

Blake Lively – Lily Bloom (also producer)

Brandon Sklenar – Atlas Corrigan

Justin Baldoni – Ryle Kincaid (also director)

Hasan Minhaj – Marshell

Jenny Slate – Allysa

“It’s really sad he’s not doing press with the others as he’s a main character,” a fan asked on Justin’s Instagram post about behind the scenes on the movie.

“It’s not fair that you aren’t in promos with the rest of the cast,” said a fan.

ABOUT THE FILM

It Ends With Us hits theaters on Friday and is based on the 2016 novel by Colleen Hoover.

The book follows Lily Bloom (played by Blake in the film), who dreams of opening a flower shop.

She runs into a neurosurgeon Ryle Kincaid (played by Justin), who she falls in love with – only he turns out not to be the sweet man she thought he was.

Lily also reunites with her first love, Atlas Corrigan, and has to choose between the two men.

PIECE OF ME

At the It Ends With Us premiere, Blake stepped out in Britney Spears’ 2002 Versace dress.

During an interview on the red carpet, the Gossip Girl star said that she is “forever a Britney fan” when asked about why she was wearing the dress.

“This dress meant so much to me, because of what she meant to me,” the actress told Extra TV.

“She was just somebody who represented love and beauty and youth and hard work and determination and strength.”

Blake went on to say that Britney, 42, has always been in touch with her sexuality and delicacy.

“I don’t know, Britney’s just meant so much to me forever. I’m a forever Britney stan,” she ended.

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The mother-of-four said that she has had the dress for six months.

Britney wore the dress at the Versace spring 2003 runway show in Milan, Italy.

Blake Lively, in the movie It Ends With Us, and Jenny Slate, have excluded Justin Baldoni from promosCredit: Sony Pictures

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Fans noticed that the stars unfollowed Justin Baldoni on InstagramCredit: instagram/itendswithusmovie

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Justin Baldoni stars and directs the upcoming film, which will be released in theaters on August 9Credit: Getty

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Blake Lively wore Britney Spear’s 2002 Versace dress to the It Ends With Us premiere