Mike Tomlin speaking to reporterMike Tomlin (Photo via NBC Sports)
Pittsburgh Steelers head coach Mike Tomlin caused a bit of a stir after making a curious comment involving “butts” during his team’s ‘Sunday Night Football’ clash against the Dallas Cowboys.

The teams played a scrappy first half at the Acrisure Stadium after a concerning weather delay. Pittsburgh went into halftime down 6-3 against the away side, as their defense kept them in the game.

Tomlin was interviewed by NBC Sports after the end of the first half and relayed his feelings on what he’d seen up to that point, suggesting his players were beating themselves.

“If we stop kicking our own butt, we can start focusing on theirs,” he said.

Cameras Caught George Pickens’ Vulgar 3-Word Message On His Eye Black During Steelers-Cowboys SNF Game & Everyone Couldn’t Stop Talking About It
October 6, 2024, 11:11pm EST
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Alex Hoegler
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George Pickens looking on during Pittsburgh Steelers game.
George Pickens (Photo via NBC)
NFL fans had plenty to say after the NBC “Sunday Night Football” cameras caught a perfectly blunt message on the eye black worn by Pittsburgh Steelers star wide receiver George Pickens.The 23-year-old George Pickens entered tonight’s prime-time game against the Dallas Cowboys with 20 receptions for 284 yards. And though he’s getting far more targets than any other Steeler (29, Pat Freiermuth is second with 20), Pickens made it clear that he’s still unhappy with his workload in the offense.

NBC cameras showed Pickens’ eye black close-up, which reads, “Open f**king always.”

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And as you would expect, social media had a lot to say about George Pickens’ message to his team on Sunday night:

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Pickens is coming off a career year in which he caught 63 receptions for 1,140 yards and five touchdowns. The Diontae Johnson trade with Carolina seemingly opened the door for Pickens to get even more targets in year three, but the inconsistent play of QB Justin Fields hasn’t helped matters for the 2022 second-round pick.

George Pickens Needs More Help, Not More Targets
Pickens is the only Steelers pass-catcher who can take over games at any moment. This rush-heavy offense is getting by against weaker opponents, but Steelers GM Omar Khan would be wise to add another playmaking WR to help Pickens before the Nov. 5 trade deadline.


Social Media Thought Mike Tomlin Went A Little Too Far With That One

While Tomlin was referred to as a “walking billboard” by the NBC crew, fans felt like he at least needed a pause.

“Ayo?” one comment read.

“AYOOOOOO WHAT,” another read.

“Pause,” someone suggested.

“PAUSE LMFAOOOOOOOOOOOO,” another declared.

“He forgot to say no diddy,” someone else wrote.

“Those phrases would hit hard if he actually coached his team well,” another fan claimed.

“Really? Dallas has gifted you two redzone turnovers. We are kicking our own a**es,” someone added.

The Steelers took a 10-6 lead in the second half but have since allowed a Cowboys touchdown, resulting in a 13-10 scoreline.

Cameras Caught George Pickens’ Vulgar 3-Word Message On His Eye Black During Steelers-Cowboys SNF Game & Everyone Couldn’t Stop Talking About It

George Pickens looking on during Pittsburgh Steelers game.George Pickens (Photo via NBC)
NFL fans had plenty to say after the NBC “Sunday Night Football” cameras caught a perfectly blunt message on the eye black worn by Pittsburgh Steelers star wide receiver George Pickens.

The 23-year-old George Pickens entered tonight’s prime-time game against the Dallas Cowboys with 20 receptions for 284 yards. And though he’s getting far more targets than any other Steeler (29, Pat Freiermuth is second with 20), Pickens made it clear that he’s still unhappy with his workload in the offense.

NBC cameras showed Pickens’ eye black close-up, which reads, “Open f**king always.”


Pickens is coming off a career year in which he caught 63 receptions for 1,140 yards and five touchdowns. The Diontae Johnson trade with Carolina seemingly opened the door for Pickens to get even more targets in year three, but the inconsistent play of QB Justin Fields hasn’t helped matters for the 2022 second-round pick.

George Pickens Needs More Help, Not More Targets

Pickens is the only Steelers pass-catcher who can take over games at any moment. This rush-heavy offense is getting by against weaker opponents, but Steelers GM Omar Khan would be wise to add another playmaking WR to help Pickens before the Nov. 5 trade deadline.